To the best of the authors’ knowledge, this paper is a first attempt to deal with the phenomenon of new venture failure from the business network perspective of the Industrial Marketing and Purchasing (IMP) Group. In this study, VOSviewer was used to analyze the existing literature, and the results showed that the current research on emotion in the field of entrepreneurship mainly focuses on five research themes, namely, emotion and college students' entrepreneurship, family emotion and entrepreneurship, the role of emotion in successful entrepreneurship, emotional problems under the influence of entrepreneurial failure, and entrepreneurial passion. However, the current research on emotion in entrepreneurship is still fragmented, and there is an urgent need for a more scientific and systematic approach to comprehensively organize the literature in this field, so as to lay the foundation for researchers to further research on emotion in entrepreneurship. In the field of entrepreneurship, emotion also plays a crucial role, and more and more scholars are focusing on this interdisciplinary issue. As an important irrational factor, personal emotion often plays a significant role in business decision-making activities. The application of emotion in economic management is gaining attention. Moreover, by exploring the moderating role of personal initiative, this study enriches the understanding of the conditional factor that affects the ability to learn from failure. This study advances the relationship between narcissism and performance through the perspective of dual narcissism and provides a learning theory perspective for analyzing the narcissism–performance relationship. dual narcissism and personal initiative) of entrepreneurs into the investment decision-making index system. In addition, venture capitalists can consider incorporating the personality traits (i.e. Moreover, entrepreneurship education mentors should emphasize cultivating and guiding entrepreneurs' personal initiative in the context of frustration education. The findings suggest that entrepreneurs with narcissistic rivalry should deliberately regulate their cognition of failure and strengthen their learning from failure. In addition, the effects of narcissistic admiration and rivalry on LFEF were moderated by personal initiative. LFEF mediated the relationships between narcissistic admiration/rivalry and NVG. This study found that narcissistic admiration positively affected NVG, while narcissistic rivalry had the opposite effect. The mediation effect was examined using the PROCESS macro, and the moderation effect was tested via hierarchical regression analysis. narcissistic admiration and rivalry) affects new venture growth (NVG) through learning from entrepreneurial failure (LFEF) and discusses the moderating effect of personal initiative on the relationship between dual narcissism and LFEF.Ī total of 294 entrepreneurs from different cities and industries in China were selected as the research sample. Based on a personality-behavior-outcome framework, this study analyzes how entrepreneurs' dual narcissism (i.e.

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